Creating value and business development are main areas when working with sustainability. In Destination Røros we work with business development programs to ensure a sustainable development.
Sustainable business development
Value creation is one of the three main target areas when working with sustainability. It is also one of the main strategies that Destination Røros focuses on. Destination Røros offers a sustainable buisness development program to its member companies, which has led to great value and expertise.
Røros Host
Educating good hosts is an important part of creating value in buisnesses. Knowledge about each other and our history creates a holistic experience for our guests and binds the community together. Courses in hospitality and local knowledge makes us thoroughly prepared for the role as good host.
Online booking
Being visible in an online sales channel is important. Many of us go online to plan and book our journey to a new place. It is because of this that Destination Røros offers a “getting started” course in online booking. The course also teaches our members to optimize booking efficiency, achieve broader sales and greater cost efficiency.
Chalet rental
To ensure that we have enough sold rooms in the region and for communicating the unique experiences of living on a mountain plateau, Destination Røros works with chalet owners to make chalet rental bookable online.
Local food
Destination Røros offers local food courses educating local food guides. The story behind our traditional food, which owes its unique and exellent flavour to the wild and windswept landscape, is an important part. The education of food guides resulted in a local food safari, a bookable product for our guests – at the same time increasing value for businesses working with food.
The Experience Economy and product development
Røros has a great story. A story we have to communicate to our guest. Experience Economy and storytelling in businesses is there for an important element in our product development. Destination Røros offers a course on how to create unforgettable experiences. The course also teaches businesses in how to set prices at a higher level and ensure good economy in products that will appeal to the customer.
Marketing and visibility
Destination Røros offers advice on marketing, visibility and social media to our members. Ensuring a common voice and a presence in these channels is of great value when communicating all the wonderful experiences that await in Røros.
Common development plan for Destination Røros
The 6 municipalities in Destination Røros work together in developing the region as one strong and coordinated voice. The development plan includes three main areas:
The World heritage site of Røros Mining Town and the Circumference.
The literary region of our two famous authours Kjell Aukrust and Johan Falkberget.
Nature – snow – conservation areas/cultural landscapes.
